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Benefits of Giving

There have been many times, too many to count that members of our community have gone out of their way to assist us beyond what one would usually expect. It is a pleasure to do this for others too. The momentum of giving just keeps growing.

“We make a living by what we get. We make a life by what we give.” ~ Winston Churchill

It is true from an altruistic point of view that it feels wonderful to give to others. That has been well documented. When you feel good you are inspired and thereby automatically open to new ideas and opportunities.

adult birthday birthday gift box

It is our nature as humans to give which is why it feels so good to engage in giving to others. When we give, we gain. When we give to others not seeking personal gain that is when we give the most and others benefit most powerfully.

When we are free in our giving and not expecting to get back in return from that person or circumstance, that is when we are in the most potent form of giving. Giving without expectation is pure giving.

From a bigger picture standpoint you may well be aware of the law of reciprocation which allows us to receive what we give or do. When we give we receive more back. It is a law of life and not just a feel good strategy. That is the way of things and the form of giving I am speaking about.

Just to be clear. We feel good when we give. Others benefit when we give. We then benefit in the act of giving and then receive more to give and the cycle continues.

Because we are creating book arbitrage as a success in every sense of the word we are deliberate in our spirit and application of giving as a strategy for expansion as individuals and as a business strategy.

We all benefit from that.

We are accomplishing this by writing this blog which supports individuals in their book arb journey. Having the success mindset as well as the system for creating wealth go hand in hand.

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One without the other not only leads to less success but less clarity or fun along the way. We are happy to share what we know, offering value to as many people as we can.

These blogs not only benefit our readers with its powerful content but us too as it causes us to focus on purposeful creation as a way of life. It takes the idea of giving from being an interesting one to a way of life.

We contribute daily to our Facebook community by sharing our insights and knowledge. The benefit to us is that we too learn more succinctly by helping others as we consider their issue and offer ways that we have solved it ourselves or could solve it.

This is a win-win already as we cement those strategies into our core by teaching what we are learning (that is the highest form of learning). We then are further supported and contributed to by our amazing community.

“Happiness doesn’t result from what we get, but from what we give.” ~ Ben Carson

There have been many times, too many to count that members of our community have gone out of their way to assist us beyond what one would usually expect. It is a pleasure to do this for others too. The momentum of giving just keeps growing. Boom!

In short, the more we give, the more we get. The more passionately we show up for others the more others show up for us too. Not only that but the more opportunities and magic manifests in our lives inside and outside of business.

Whenever we are speaking to others outside of book arb we also speak about the benefits of the system. The more people who create wealth in their lives with ease the better this world will be.

Not that it isn’t a fantastic world already, it is, but expansion is our nature. We were born to manifest our best lives and whilst book arb isn’t the only way to accomplish that, it is a certain way to create financial freedom and independence with a community of amazing people in a short amount of time.

The benefits of sharing what we have found with the world are salivating to ponder. We enjoy thinking of more ways to be of more gain to more people.

The blessing of that in our lives are already immeasurable and being a link in the chain whereby others can benefit as well, now that’s just the sweet spot!

Next, I will discuss the power of rolling money over and over in this business.

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Success Made Certain

With our minds set for success and a phenomenal money making business model our success is inevitable. No stress, just success. It doesn’t mean we don’t meet challenges. It just means we move through them because we are on our way back to where we’ve been and we are enjoying the journey along the way.

“If you can see it in your mind you can hold it in your hand.” ~ Bob Proctor

Since we created in our minds what we desired to achieve with book arbitrage before we started we have a very clear vision of what that looks like and the ways to achieve that.

marketing school business idea

Because this vision is so clear it is easy, well much easier at least to accomplish. We created a road map and it would feel way more painful to stop now than to keep going.

That is for a few reasons. First, we are creating more money everyday so why in the world would we stop? Second, the decision and triumph has been experienced internally that this is the easiest and fastest road to wealth creation for us so that is what we are living. Third, it would cause us more pain to stop now than to continue on the road to certain wealth.

Let’s just consider that last statement for a moment. It would cost us more to stop now. I’m not talking about the financial cost here although as I said why would we stop this money machine now? The internal price to ourselves would be too high. It would be like pulling out of the gold medal race when we were set to win.

As brilliant as the system is and it is brilliant, if there are doubts built into the mind then it can sabotage and delay results. It can cause frustration and hesitation. Without a clear map then it could be easy to get lost along the way and the mind could throw up excuses when challenges come and offer reasons to give up.

Can you imagine what that would feel like? You have the prize in your reach and you decide not to cross the finish line. Now that would be painful and illogical.

It would be very uncomfortable for us to even consider let alone do. When we apply that principle to achievement of success i.e. that it would be more painful to stop than to keep going then guess what? Success is certain.

“You get in life what you have the courage to ask for.” ~ Oprah Winfrey

Our minds have accepted it as done and lights up the path for us. Pulling out of the greatest opportunity we’ve ever encountered would make no sense on any level. That is the way to create certain wealth. With that kind of knowing. We’ve seen the end result in our minds so it is easy to reverse engineer the steps and then move forward.

With our minds set for success and a phenomenal money making business model our success is inevitable. No stress, just success.

We get up every morning and simply move the needle towards the next step, and the next and the next….

It doesn’t mean we don’t meet challenges. It just means we move through them because we are on our way back to where we’ve been and we are enjoying the journey along the way.

Be sure to be clear about the kind of success you desire to create with book arbitrage and every other opportunity in your life. Be certain that it brings happiness along the way as well as with the final destination.

Why go if the trip itself isn’t delicious? Time is the one thing we do not get back so it is important that you consider the time you give this as valuable and worthy of your attention and effort.

Once you are clear with this and with the outcome you desire then success is for certain for it is on your terms.

Next, I will discuss the power of going to give and the benefits of that in my journey so far with book arb.

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Building Companions

Being surrounded by other leading edge creators of success in our chosen route for success ensures ongoing extraordinary results. Now that’ my kinda lane.

“You become like the 5 people you spend the most time with. Choose carefully. ”   ~ Unknown

Who in your life is building a road of gold that inspires and challenges you to stride towards your destiny confidently? If it’s true and I think it is, that you become like the people you spend the most time with then who in your life is doing what you would love to do?

group hand fist bump

I implore you not to skip over this statement without due consideration. It’s obvious but is it obvious enough to you that you are living it in your daily life?

What is so exciting about book arbitrage for us is that when we signed up to build our book business, it came with building companions i.e. a community of conscious dream builders came in the package, tailor made. We didn’t have to go and find them.

Not only are we surrounded by others who have already gone where we are going, but we are building our visions simultaneously with others at our stage of the business and creating a drawbridge for those who come in behind us. Now that is awesome momentum.

I have been involved in personal development for over 25 years and in business for over 10 years and I have never experienced anything like the power of this mastermind group.

When I say mastermind, it’s a more informal experience than that but nonetheless powerful. Everyday lots of community members post inspirational milestones. We ask and answer questions for one another. We offer specific solutions for challenges that we have met and we share strategies for achieving life changing targets.

I realise that I have spoken about our powerful community in previous blogs. I cannot however, over emphasize the power of consistent attention and support to personal goals with a community of like minded individuals who are building their dreams in a shared area of growing expertise.

This industry is so lucrative and it’s why this platform exists and allows for powerful collaboration, encouragement, support, cheering and practical problem solving.

Since we participate in our community we experience real world expansion on a daily basis as a daily practice.

Sharing in the vision for success with other members of the community who are achieving our next level of success makes our achievement of it, all the more logical and certain.

“It is never too late to be what you might have been.”   ~ George Elliot

I have stated before that this is by far the simplest system we’ve ever experienced for wealth creation. It is made all the easier by experiencing daily real world affirmation by knowing people personally who are achieving the kind of success we are aspiring to create.

It further makes it all the more normal and a by the by to expect phenomenal results and we do because we are surrounded by many more than 5 people who are on the same road as ourselves.  Success made certain is the only way to create success quickly and easily.

Being surrounded by other leading edge creators of success in our chosen route for success ensures ongoing extraordinary results. Now that’ my kinda lane.

Next, I will talk about the value of the vision being so compelling that stopping would be way more painful than keeping going….

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Happy Customers, Bottom Line

The bottom line is, having happy customers is our rock star approach to the delivery of service and results in our lives. Our store is growing and so are our ideas on how we can best serve. That’s thriving in our book!

“A satisfied customer is the best business strategy of all.” – Michael LeBoeuf

When it comes to best business practice, having happy customers as a goal is unbeatable and automatically blows the competition out of the water i.e. meaning you will not have competition because your focus will be set on what you can give, not on what you can get.

woman wearing purple shirt holding smartphone white sitting on chair

When that is your vision, you cannot fail because you will pursue excellence and continue to be innovative in your service. When your bottom line is adding value to your customers they will automatically add value to your bottom line of fulfilment of purpose and of course financial rewards.

With book arbitrage we see our goal as sourcing great quality used books at great prices for our customers. We insist on selling only really good quality used books and return any books that don’t meet that criteria back to the sellers.

We pay extra to have our books checked for quality and improve and upgrade them where possible so that our customers enjoy a better quality book and experience. We enjoy phenomenal partnerships with our book prep centres who are as dedicated to great service as we are.

We strive to deliver the best we can at all times. Even when sometimes things go wrong outside of our power. For instance, just yesterday an unhappy customer contacted us to complain quite rightly that they had paid extra to have their book delivered with next day shipping.

It did not arrive on time. They asked to be reimbursed for the additional shipping. We promptly reimbursed them not only with the additional shipping but also with the cost of the book with our compliments. We value the experience our customers have with our store.

It’s probably safe to assume that this customer may return at a later date and choose our store over another, however, for us, knocking the ball out of the park as a standard operating procedure ensures that excellence is our modus operandi and that we are delivering on our commitment.

“Try not to become a man of success, but rather try to become a man of value.”   ~ Albert Einstein.

Having a higher vision for our book store makes these decisions easy and automatic. The cost of the book for us in this instance is minuscule compared with a happy customer. We are in charge of what we deliver. Period.

Having this approach has ensured that not only are our customers happy, but we enjoy a great quality of life because every day we are involved in a business that is of value and service to others which is thriving. What price can we put on that?

The bottom line is, having happy customers is our rock star approach to the delivery of service and results in our lives. Our store is growing and so are our ideas on how we can best serve. That’s thriving in our book!

Next, I will discuss the power of being surrounded by others who are striving to be the best in their lives too and how that inspires us to reach higher with our goals – business and personal.

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Compounding Money

If you think of a business expanding 8 fold in 7 months in its first year of business it’s pretty unbelievable and it is growing because we are rolling all our profits back in. The bigger the inventory the greater the speed of expansion and the more powerful effect of compounding.

“The smallest good act today is the capture of a strategic point from which, a few months later, you may be able to go on to victories you never dreamed of.”   ~ C.S. Lewis

At the time of my writing this blog we are over half way through our current peak season for textbooks. As I have stated before, textbooks sell all year round it’s just that there are 2 big bumper seasons (January & August) and one mini one (May) as well. It’s like Christmas comes three times a year in terms of a sales boost which is pretty awesome.2018 08 30th Sales Screenshot

 

As you can see creating over $2,000 a week is a substantial boost in profits and that figure will only continue to rise.

For our first textbook season we had an inventory of 54 books and sold 22, so nearly half our inventory. Roll on 7 months later and we have an inventory of 400 books which is almost 8 times the number of books we had in January and we are making weekly sales of $2,000 and more. Remember too that we have been selling books nearly every day in between.

If you think of a business expanding 8 fold in 7 months in its first year of business it’s pretty unbelievable and it is growing because we are rolling all our profits back in. The bigger the inventory the greater the speed of expansion and the more powerful effect of compounding.

If we were to open any well known franchise for any other kind of business we would never have been able to begin with just $1,000 and create this level of success (one of our community members started with $100 in the pot and has grown that into a multiple 5 figure business in 18 months or less). Not to mention we don’t have to deal with the hassles that come with running that kind of operation (franchise) with employees, insurance etc.

So, we are growing our own business that we can do from anywhere in the world. Our business is growing in a predictable and powerful way. We are continuously honing our  skills for working smarter and not harder. We are becoming wealthier.

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Our money works for us all day every day. The boost we get from sales in textbook season further accelerates our book buying power and therefore book profits so by the next peak season we will be hitting even juicier numbers. What’s not to love?

Next, I will share the value of great customer service and how that adds to our bottom line personally and professionally.

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Book Buying Precision

The steps to the magic of buying, selling and trading books easily and consistently which is the same thing as saying making money easily and consistently.

“Nobody ever lost money taking a profit.”   ~ Bernard Baruch

Since this business is about flipping money which translates as buying and trading books for a profit it is important that you know how to buy the right books.blur book stack books bookshelves

Let me short cut that process for you now. Remember, the crux of this profit rolling business is buying and trading used books from merchant fulfilled say on Amazon and reselling them at a higher price on Amazon Prime. Customers who buy on prime will often pay much more for a book just to get it faster.

Also, please bear in mind that this process can be repeated with countless other booksellers too. It’s just that Amazon provide safety nets that are pretty extraordinary in terms of support and money back guarantees which is why we started here and advise others to as well.

With that in mind searching for profitable books on the software provided with this system makes this process so simple. We have found it most effective to place as few filters as we can to search for books in our desired price range.

For example, with book arbitrage we might put the setting at $3 to $20 in the Used price, $50 in the 6 month average price with a low sales rank of 400,000. This then displays pages and pages of potential books that meet that criteria. The deals really stand out this way.

Once we have seen a deal we check the prime prices of books already for sale and ensure that our desired profits are attainable within the first 3-5 listings of these books. We allow room to price up and down and this ensures that we know we can sell our books quickly and easily.

If this sounds simple, it is, and don’t let your mind throw wrenches at you. Making money easily and quickly is the best way to make money despite what we may have been told in the past.

The constant speed and repetition of sales is not only exciting but very profitable. As I mentioned before it is the compounding effect of rolling profits quickly that is the magic bullet with this and is why we are all able to become so wealthy so easily.

With trading books we simply open up a topic of study, say for example chemistry. We then press an extension button which instantly shows whether books on that page are eligible for profitable trade-ins that day or not. If they are we simply lock in the trade and the buy the book, send it to the bookseller and pocket the difference. If not then we simply repeat the process on the following pages.

accomplishment accuracy accurate achievement

There you have it. The steps to the magic of buying, selling and trading books easily and consistently which is the same thing as saying making money easily and consistently. Since there are unlimited filters available you can purchase an almost unlimited number of books to suit your budget. Then just rinse and repeat.

We really have to pinch ourselves with how powerfully and quickly our book business is taking off using this no-brainer system. We are incredibly thankful for this opportunity which again as we mentioned before is changing our lives.

“Compounding is the magic of investing.”  ~ Jim Rogers

We have been able to flip money beginning with as little as $5 on books which is growing into multiple figures now. Where else in the world is it possible to make such big returns from such humble beginnings? This is the system whereby the everyman/woman on the street can become wealthy.

In the next blog I will share some of our sales numbers from textbook season which is upon us which should really emphasize the momentum of compounding sales and profits.

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Working Smarter, Not Harder

We are both aware of our strengths and weaknesses and have designed our business around us. We do what works best for us and that is why we enjoy it as much as we do and why we are becoming so successful with it.

“Just because you work more, doesn’t mean you get more. That’s why you need to work smarter, not harder.”   ~ Paul Chucks

Everyone hears that phrase work smarter, not harder and agrees. It’s obvious, right? But is it? How many people actually apply this in their lives? Only when you apply it in your life/business do you know it, as one of my mentors says.

pexels-photo-1059116 - Work Smarter not Harder

When it comes to this system with book arbitrage the guess work has been taken out of it in terms of the actions to take. For me this gives us all who use this system a huge advantage as so many dreams fall by the wayside not because people aren’t willing to take action, but they don’t know which actions to take.

“Effort is important, but knowing where to make an effort makes all the difference.”   ~ Unknown

With the correct action steps already spelled out for us collectively let’s dig a little deeper to see how we can then apply these in an individually smart way.

As individuals we all have our own strengths and weaknesses. Are you aware of both your strengths and weaknesses? What are you naturally good at and what is challenging for you?

Once you figure this out in your book arbitrage business it is easy to devote more of your time to doing the parts that bring you the most satisfaction and thereby profitability i.e. your strengths. It also allows you to delegate the other tasks i.e. your weaknesses in the business, either immediately or over time depending on your budget .

This means you spend most of your time being productive, feeling good and getting results. The joy is in the journey and not just the outcome and your quality of life and confidence automatically increase too – almost instantly.

Any time you spend on your business is time you never get back. So it must be the best use of your time. Enjoying your role in it will make it feel like fun and not like work at all. Now that is smart!

If you take the 10 minutes or so to do this exercise your role will become clearer not just for today but every day in your business. With this awareness you can design your business around your strengths and weaknesses and that is how big success is achieved. It ends up being pretty effortless as you mostly do what you enjoy.

This is not to say that you ignore your weaknesses. On the contrary, once you are aware of them you can either allocate time in your schedule to do those tasks (when you are a small operation), say once or twice a week and then you know they are handled or allocate them to someone else who does enjoy those particular areas.

“Success is achieved by developing our strengths not by eliminating our weaknesses.”   ~ Marilyn vos Savant

This strategy really freed me from the tyranny of fruitless efforts. I used to think I had to shore up my weaknesses and spent an inordinate amount of time ‘trying’ to improve those instead of expanding on my strengths. Talk about frustration and hard work. Doh!

Now, however, since the very beginning of book arb I am very clear on my role as I am aware of my strengths and weaknesses. I enjoy my tasks as I am good at them e.g. buying/selling books, repricing, online networking, blogging etc.

I am also happy to delegate my weaknesses e.g. setting up spreadsheets, statistics, sorting out returns, setting up a website for this blog etc. It turns out Tom is brilliant at those tasks and loves doing them. Win-Win.

We are both aware of our strengths and weaknesses and have designed our business around us. We do what works best for us and that is why we enjoy it as much as we do and why we are becoming so successful with it.

Going forward we are both looking forward to delegating even more of our tasks to others who love those roles too. This will free up our time even more and allow us to enjoy the lifestyle we are creating. Book arb is about TIME and MONEY FREEDOM equally for us.

What are your strategies for working smarter, not harder? Be sure to do this exercise for being clear on your strengths and weaknesses today and not just intellectually agree that it is a good idea to do. It only works if you do it.

Being crystal clear about these and using them to your advantage is another essential strategy for easy success. Success isn’t hard once it’s clear. It’s simple and obvious.

Next, I will break down the exact way we are buying books to great effect.

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Pack A Powerful Punch

By us focusing on just 3 of the many powerful strategies in the Book Arbitrage business these small but systematically used techniques have had a powerful impact on our ongoing business.

To accelerate our profits we are following several strategies as recommended by the creators of this book arbitrage opportunity i.e. Jon Shugart and Luke Sample to great effect. Anyone in the community who follows these strategies see ongoing wonderful results too.

men s black blazer

“Energy and persistence conquer all things.”   ~ Benjamin Franklin ~

One of the most important strategies to ongoing profitability in book arbitrage is REPRICING. Amazon reward active accounts by exposing those books to more buyers. We reprice daily which lets Amazon know that we are actively working on selling our inventory. This way we sell more books and Amazon continue to display our bookstore to more customers.

I think of it as flinging open the doors of a brick and mortar bookstore with a banner to let our customers know that we are open for business. In addition to using Amazon’s automatic repricing software we spend some time every day manually repricing to ensure ongoing sales. Our bookstore may be virtual but our due diligence isn’t and our resulting profits are real.

Another strategy we apply is we buy our books based on RETURN ON INVESTMENT (ROI) and sell them based on the market. What I mean by that is when we purchase a book we do so based on the ROI we expect to get based on the Keepa charts e.g. 100%. However, by the time the book arrives in Amazon via the book prep centre the market can have changed somewhat so we now sell based on the current market value.

Keepa Chart Example 001
Keepa Chart Example

We do not hold out for the 100% return on investment any longer unless the market is still selling at the percentage. We immediately reprice our books to sell which could be for a profit of 60%. That’s still a whopping return. Initially, however, we made the mistake of holding on too long and waiting for the market to go back up.

This meant that instead of receiving a profit of 60% within 30 days and reinvesting that profit 2 or 3 times we held our books at a price set for 100% ROI which took in most cases 90-120 days to recoup, based on what we had originally paid for the book, and we thereby missed out on a lot more profit in the meantime.

This is an important point in this business. The market doesn’t care what you paid for the book. Sometimes, especially in the beginning with a small inventory we can become attached to our books or our return on investment figure. This slows the whole process way down.

The way to grow this business is speed of sale and reinvestment of profits. In the above example we could’ve had 180% return with the same money, had more sales i.e. profits, more activity on our account and thereby even more sales and expansion. This business is about flipping money as quickly as possible through the sale of quality lower priced books.

Having this as your premise for your business will accelerate your profitability and ensure that your financial freedom comes quickly and easily. Who doesn’t like that?

Over time it will be possible to hold out for more profits but until we are at the hundreds of thousands in sales mark, the above strategy is the most effective by far to get us there.

The third strategy that I would like to share is to regularly change the FILTER SETTINGS in the software when searching for books. There are literally millions of books available to buy on-line. Jeff Bezos, founder of Amazon recently revealed that Amazon has over 100,000,000 prime customers.

That’s our target market. So there are hundreds of millions of books and there are at least one hundred million customers available. That’s powerful supply and demand by any standards.

Book Arb Filter Results
Example: Results from 1 Filter Setting

By changing the filter settings even slightly on my search for book deals a whole new array of books are accessed. For instance, I may put books with a low ‘sales rank’ e.g. 100,000 (this means it sells really fast) and ‘price used’ between $10-$15 in the search filter. I could then change this filter setting to a sales rank of 200,000 and set the used books price at $30. This will then give me a whole new set of books in my search results to choose from. There are so many settings available and each search presents new opportunities thereby an almost endless supply of books.

“Motivation is what gets you started. Habit is what keeps you going.”   ~ Jim Rohn ~

Taking this approach to our business model ensures that we are active, dynamic and successful. With this method we are really finding that there are no limits to how successful and financially free we can become.

Next, I will discuss the power of creating a compelling emotional vision for your business. This will mean that you no longer try to get there but you are coming from there which makes all the difference.

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What We Wish We Knew When We Started

Using this system allows us to grow our inventory and thereby sales in an accelerated manner and expand our buying, selling and thereby profitability in as short a time frame as I have ever seen.

The biggest thing that I wish I understood at the beginning was the strategy for the initial funding of book arbitrage as a business. Now, Jon & Luke explained it many times since last October but I did not hear it in a way that I really understood, that was until yesterday.

adult book business cactus

Their system for building wealth quickly is genius once you get it. It’s so easy I missed it. So here it is.

“We teach best what we most need to learn.”   ~ Richard Bach ~

Using a credit card buy as many books as you can using the software of course for speed and accuracy. For the sake of argument let’s say you have a credit card limit of $5,000. Spend the $5,000 on books and only pay the minimum amount off monthly. Let’s say for the sake of this example that’s $100 a month.

Now at the same time as you are paying $100 a month on your credit card you also have $5,000 in inventory actively working for you. Using this strategy from the beginning money can start rolling over as you make sales and reinvest those profits and it’s possible to receive 10, 20, 30, 50, 100% return on investment when you buy right.

To be clear, most credit cards have a minimum repayment of 3-5% but let’s put that at a whopping 15%. With the help of the book arbitrage software you can confidently predict anywhere from 10-100% return on investment with your active inventory – at $5,000 in our example.

When we add book trades to book arbitrage as another funding strategy it is a another phenomenal boost in profits. It is free money that is put on your AZ gift card that allows you to buy more books and boost more sales. That’s exponential growth for free!

Do you get it? I didn’t get this at first because I could not conceive of going into credit card debt as a way to build a business. My past financial woes included a lot of credit card debt that took me a long time to overcome. Perhaps you have a similar story.

However, using this system allows us to grow our inventory and thereby sales in an accelerated manner and expand our buying, selling and thereby profitability in as short a time frame as I have ever seen.

Continuing with this strategy to pay off a credit card at $100 a month whilst your profits grow in a compounding way once reinvested is why it is easily achievable to reach the target of six figures in a year to 18 months when applied right. All for $100 a month. That is insane to me.

“You don’t get any points in life for doing things the hard way.”   ~ Tim Fargo ~

Not understanding this or applying this strategy we got a loan out so we now have our money compounding for us in an accelerated way but it could’ve been even easier.

I would caveat this by saying when starting off for the first couple of months we would recommend buying a small number of books to learn how to buy right and wrong before committing your funds. But once you know what you’re doing I can see no reason not to pull the trigger.

New Zealand sign - choose - easy way - hard way

Why do something the slow hard way when there is a fast easy proven way? Well, even with mindset as my greatest strength I had a blind spot. Now I see it, watch this space for a change in gears. This already amazing business just became even easier!

Next, I will share other nuances that are making a difference to our bottom line. These small but systematically used techniques have a powerful impact on our ongoing business.

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